The list price is somewhat irrelevant, they can list the new Supra, Zed, NSX at whatever they want but the days of cars being purchased outright is over, its all about the £££pcm figure now which is where alot of the recent cars have failed massively, as they dont seem to support their finance packages anywhere near as much as the German brands do.
I bet if Subaru/Toyota tried, they'd shift a lot more GT86's with a wallet friendly £££pcm figure but last I looked the "deals" they had were shocking.
The same will apply to the new Supra and Zed, if they made the numbers work they would sell regardless.