Totally not my intention to suggest someone can't have an opinion, after all we all have different preferences. We all have knowledge and trust in things we haven't personally experienced, so your dig is hypocritical. I will however take heed from a professional tyre tester, compared to any individual on the forum within reason.
To the average driver the cheapest and preferred sidewall design will be more than enough *so says the pro.
Individual personal reviews (non professional) are exactly my point, to be taken with a pinch of salt. Just like hotel or restaurant reviews on trip advisor, an overall picture is to be taken as reference which the tyre reviews UK website provides.