In theory I agree, but everything Sky touches when it comes to sports turns to gold. Everything they've paid for they've improved coverage of tenfold, so competition by anyone else actually leaves the punter with an inferior product that they have to pay in addition for. Sky didn't suddenly drop their rates when they were told they couldn't have all the PL games in a season, all that happened was that the end user had to pay MORE to get access to everything they already had last season.
That's my issue with this: Last year I had access to all CL games, now I have to pay at least £59.90 extra to watch them, and in poorer quality. In fairness that's because Sky/ITV didn't want to pay as much as BT did which is okay, I'm just still miffed.
So yeah, I have two miffs:
1. When the EU tell a successful company that people love* that they can't be too successful, and the end user ends up paying more
2. When anyone other than Sky tries to do sports as well. You can't. You're all sh*t. Sky is just far too good for you, so sod off and leave the rest of us with quality programming.
*Yeah, I know people have ethical issues with Sky/Murdoch, but in terms of quality of programming they're a mile apart from the rest when it comes to sport.