From what Liam (my son) has said, there are a lot of companies who are not quite so up front about it and you find this 'little' detail in the background.
One was only £50 cheaper with a similar 'punishment' if you change your mind.
He was actually glad that dad had nagged and nagged him into..... read it,read it then read it again. (and if stuck, ask your mum)
So OP I for one have sympathy.