In a nutshell and desperately not trying to be sexist, tv Is geared towards the female audience.
The conversations between my sister (god rest her soul) and mum about, strictly, dancing on ice, xfactor, britains got talent, celebrity, towie etc, let alone the chat about story lines of the myriad of soaps was enough to numb my brain, but they loved it, the scandal, the gossip, they revelled in it on a daily basis.