Thats very expensive IMO and will hinder sales. At that price you are starting to get into Ohlins territory and well above the likes of the tried & tested KW V3's/clubsport etc.
What you will have to look at is, besides the sales pitch about custom parts etc, how can you prove these are better than the likes of KW & Ohlins?
Are these going to be fitted to any race cars for testing? What testing are they going to be going through? People will look for specifics, and with that price you will need to have a very good sales pitch.
They do however sound interesting, but as i've said before, the price will limit your market.