Tbh, I actually hoping that it's only layers of Rimwax that have been eaten rather than lacquer.
After I tried some Autosol on one of the wheels, and then ran my finger over, I felt no real transition unless the lacquer is really really whisper thin.
I will have at it tomorrow again, but with Megs ScratchX and see where it gets me.
If all else fails I guess I'll just have to contact Pristine Alloy Wheels and see if they can strip and re-lacquer. (and prepare myself for a trouser soiling quote...)
Hope it is the wax. Be really careful though mate as I have some Volk GTS's (polished lips too) and I can tell you the laquer is really thin. I wouldn't even use autosol unless you have to.