I thought it was just one guy sitting in front of a pc on the web working out which wheel design they would rip off next
As a business model you cant fault Rota and enjoyed reading the sales pitch. There is a reason why Rota got a bad rep, no smoke without fire and all that, having said that, it seems they have improved massively. But, they are still a cheap alternative and regardless of the pitch above, they are heavy and the finish can suffer (speaking from experience) compared to the wheels they have copied.
They make perfect sense if your drifting or on track, if you smash one its not that much to replace and they are readily available, would i put them on my pride and joy, no