I don’t really see that the "Shape" is the issue the shape just needs to fit the person, I think it’s all about proportion IMO
For example, a more voluptuous woman is just as attractive as a straight up and down super model. Equally, in the wrong proportions these examples can be just as un attractive. In addition I also think that the confidence and attitude can play a big part. For example J-Lo is an attractive "Looking" woman but she comes across as a complete arsehole, which in my eyes would be a bigger turn off, than if she had put on a few pounds!!
As for the effort put in to looking good I think its appreciated, but speaking as a floored bloke, not always acknowledged enough