If you are going to spend a fairly sizable amount of money on a car - you probably are more interested in showing it off, unfortunately Nissan just doesn't carry that kudos. Even with the GT-R out there. I don't think its badge snobbery completely, competitive cars are equally good, sometimes better. But I would guess if you are buying a budget sports car and its an aspirational car, you have the option of an M badge BMW, a Porsche or a Nissan - its always a hard sell pushing aside those to take the Nissan.