What percentage of the time do you use a phone as a phone though?
I thought about this question a lot in the last couple of days, as I have a hatred for huge phones. I then realised that actually, I spend a lot of my time browsing, or watching video in the gym, or sending messages/emails, or even as a camera. If you look at it like that, then both the price and the size start to make more sense.
A GS5 is £540, and that doesn't come with a fraction of the memory so you'd need to buy an mSD for it. That's another £70 for a c10 128GB, so when you factor in the Apple tax with the greater style and quality, is it massively unfair? I don't know, but it's not putting me off.