Totally agree with that.
I've a set of Irwin Cobalt HSS drill bits ~ used and abused on all sorts of steel, brass & other metals. Still sharp & not had one break yet.
Link: http://www.ebay.co.uk/itm/Irwin-HSS-Cobalt-Drill-Bit-Set-15-Piece-10503990-/151320955253?_trksid=p2054897.l4275