Agree with you StevoD.
Had a look online at cycling lycra just out of interest. It is available like below;
Yet every cyclist I see wearing lycra is plastered in advertising logos from Sky/Discovery channel/Taxi?! etc and racing around like they're in a bl**dy race.
Can't beat them though so f**k it tomorrow I'm donning my Nitro race full face helmet, Sparco fire suit, gloves, driving shoes and racing to work at top speed like I'm in the GT Challenge Cup. Hope I beat my PB man.