Funnily enough I had a conversation with a good friend about watches the other day when he told me he was getting his Tag 'serviced' for £100 I said I would rather buy a £100 every year than spend £1,000 and then have to have it serviced...
He then began to tell me all the things his Tag could do etc etc.... At the end he looked all smug until I reminded him he is a manager at PCWorld and the likelyhood of him needing to know the time on the moon in zero gravity or at the bottom of the sea at 30,000 leagues was to be frank quite a long shot.... I then pointed out that his iPhone had a perfectly good clock on it and he was in fact a vain b*stard