On the whole Ferrari/Shell thing, it'll be down to how much money Shell were prepared to pay Ferrari to have their name associated. nothing more. Ferrari would've put the fuel in their cars, made sure they didn't blow up, and then sat back and watched the millions roll in. It's exactly the same as Porsche do with Mobil and their oil at the moment: As long as it's not going to do any harm, then for the amount of money involved they'll quite happily endorse it. Rich is absolutely spot-on here.