I'd rather go anywhere else other than Turkey. The place itself is quite nice, and lots of hawt Scandinavian women seem to go there too, but I found the people there to be rude to the point of arrogance. I'd never go again, but I'd recommend just about any of the Greek isles if you've never been. Pretty much the same scenery + food wise, but a much friendlier populace.
Just my experience, I know loads of people have been there and enjoyed it, but I really didn't.