I sense badge snobbery ... 
  
You wouldnt be driving a BMW now, would you, by any chance?   
  
I don't buy on a bdage never have. Don't foget I've had a Nissan, plus still have a Ford, also had many Citroens etc. 
  
It's just the reverse, why buy an Audi when you can have the equivalent VW for a lot less. For example, we've been considering a Touareg to replace my wife's Jeep.