See this is my issue with 'charity' there is a fine line between doing good anonomously or making a big show & dance and saying look at me and what I am doing for charity.
A lot of 'celebrities' do some great work without being in the public eye, some others do some great public work with a charity sideline...
Then if anyone questions it the 'look at the starving children' or 'sufferers' quote is brought out and people are shamed... it's a fine line that's all I am saying.
As for raising awareness, I admit I have watched many many hilarious ice bucket videos, but only one has mentioned charity and that was Charlie Sheen's bucket of money one. Every other one is just 'this is my challenge, I nominate a,b & c..... Ahhhhhhhhh 'look at me' how is that raising awareness of anything
But celebrities are a tiny part of all this, if 100 of them have done it, 100,000 of us mere mortals have done it. This is 100 times better than those stupid adverts on tv (which cost a fortune) that everyone ignores because they are bored with the starving kids thing. Everyone knows its happening and if you've not donated by now you're not likely too. This is a new fresh idea and not only that, it's free, it's fun and every time someone see's one of these hilarious videos, they know it's for ALS.
To criticise this whole craze at the moment is pathetic, if it works, it's worth it The only think worth critising is MacMillan jumping on the bandwagon and taking (read stealing) money from the ALS research.