"That would mean less hassle to deal with our brothers across the pond, less worries about payments, import tax, vat etc"
So you, as a client, don't have to worry dealing with all that, we will deal with it, pay tax, vat, whatever is to be done. You just sit tight and get your stuff delivered at home.
What is it not clearly written? Not trying to spark a debate, just wonder myself, it's a rethorical question.
Adrian