Brave styling there from Jag. Not as "safe" as the XF which looked OK in the initial pics but great in the flesh. I have to say the pics don't do it for me but in the flesh it may have the presence to pull it off. Interior looks nice though.
As an aside, when you're selling high end, full size luxo-barges isn't your target market older blokes? I don't see many young dynamic types driving 7-series or S-class.