Annual homicide count by country*:
Brazil - 50,000
India - 42,000
Mexico - 20,000
Venezuela - 19,000
South Africa - 18,000
UK - 600
Annual homicide rate per 100,000 inhabitants*:
Honduras - 84.6
El Salvador - 64.2
Venezuela - 62.0
UK - 0.9
Sure, it didn't happen in my backyard, but it's a hell of a lot worse in the rest of the world and I don't see people ranting and changing their FB profile picture to support murdered Brazilians, just whatever is popular at the time.
*Quick figures rounded from Wiki, just something to reason my point