Audi has become quite the "brand" to have these days and sure the build quality/trim levels etc are pretty good, certainly better than Subarus, but your right, nothing special about 400hp 4 wheel drive in itself.
I was pretty shocked when the Noble M600 came out and it was £200k, i thought the same then, a 600hp+ rwd car with steel brakes and a manual box, hardly ground breaking, but it seemed to get rave reviews so i was obviously in the minority.