It’s a bit of a BS statement, TBH I think Nissan dreamt it up to stop the dealer groups being too greedy
But to be fair, it a good practise otherwise the dealerships would be uncompetitive in a difficult market place, and some are not that bright and particularly forward thinking.
We have our own price matching service throughout the range and group, and on the whole, allows a sensible pricing structure as well as taking a bit of business margin.
As with volume cars the larger groups are more interested in turnover rather than a one off big hit of profit, so this acumin works well. The only problem with this high turnover of work is that customer "Care" rather than "Service" sometimes suffers, due to a lack of staffing and time allocated for the individual. This is something I am desperatly trying to fix at our place.
NB:the discounts on servicing that I have offered, are over and above any other offers available for Forum Members