i prefer the look of the 350, and was disappointed the 1st few times i saw the 370, but they were all close up and the 1st time i saw it on the road going the other way i was really impressed by its road presence! i think the small touches bring it down, like the arrow shaped lights and the bumper is a bit wierd but u dont notice it so much from a distance. that was black and i think blacks the colour for it, that thread backs that up