They are just shy of £100K so I think they got carried away with their 9's.
The BMW i8 is the second in a range of ‘i’ models from BMW, with the first being the BMW i3 supermini, an electric car which is also available as a range-extender hybrid. The i8 is the latest addition to the line-up and a different proposition altogether. It's a £100,000 plug-in hybrid coupe with the kind of looks you only normally see from outlandish concept cars. In its construction, though, there are similarities with the BMW i3 – it uses the same carbon fibre-reinforced plastic body on an aluminium chassis construction.
Read more: http://www.autoexpress.co.uk/bmw/i8#ixzz3BhdKIb3y