Really? Now that's customer focused.
Yeah, I was so surprised when I read it:
MISHIMOTO LIFETIME WARRANTY
Customer satisfaction has been the foundation of the Mishimoto philosophy since its inception. Mishimoto is a name customers can trust to provide a lifetime of performance satisfaction with every aluminium radiator and cooling component. To back this promise, Mishimoto extends a "no questions asked" limited lifetime warranty that covers every product in the Mishimoto catalog. Mishimoto will gladly replace an original product should customers experience a defect or issue. To avoid any unnecessary issues, Mishimoto encourages customers to have professionals handle product installation. Any concerns relating to installation or compatibility should be addressed before installing any product. The Mishimoto lifetime warranty policy also provides for accident protection for Mishimoto components damaged during an accident. Accident protection warranties will be honored for customers who submit a warranty claim with pictures of the accident and an official police report within three months of the incident.