Jetpilot Posted November 4, 2015 Share Posted November 4, 2015 I heard on the radio today a BMW add has been pulled from tv because it encourages reckless driving, apparently. The reason being, it shows the driver changing down a gear and then the revs increasing. The best part, this was a result of a absolutely mahoosive 3 complaints!!!!!!!!!! Are you f******g kidding me!!!!!!!!!!!!! Quote Link to comment Share on other sites More sharing options...
Grundy Posted November 4, 2015 Share Posted November 4, 2015 Sure it wasn't one of Dan's home movies uploaded to Youtube? Quote Link to comment Share on other sites More sharing options...
Ekona Posted November 4, 2015 Share Posted November 4, 2015 http://www.theguardian.com/media/2015/nov/04/bmw-ad-banned-3-series That's the detail there, from the Guardian. Whilst it's irritating, do you know what annoys me more? The comments from the ASA who said “We considered that the handling capability of the vehicle had not been communicated in a clear context of safety, which was a requirement of the code. We told BMW to ensure that future ads must not demonstrate the handling characteristic of a vehicle except in a clear context of safety, and that reference to this must not suggest excitement, aggression or competitiveness.†So hang on, even the ASA code specifically states that you can only show a car has good handling if it demonstrates that handling only exists because it's safe?! What kind of left wing utter bobbins is that?!?! Jeeeeesus. Frickin' nanny state. Heaven forbid a manufacturer should show a car actually being fun! Quote Link to comment Share on other sites More sharing options...
Mrzed Posted November 4, 2015 Share Posted November 4, 2015 Errrrrr......What's a BMW?? Quote Link to comment Share on other sites More sharing options...
Jetpilot Posted November 4, 2015 Author Share Posted November 4, 2015 Would the Asa not have to approve the add before its shown? Quote Link to comment Share on other sites More sharing options...
Stutopia Posted November 4, 2015 Share Posted November 4, 2015 If I worked there I'd probably write the same guidance, to avoid having to read the mindless complaints of the professionally tedious "I watched advert A and was so disgusted by item B that I didn't turn over so I could make a list of items C, D and E and then write this letter. I have literally nothing better to do with my time before death." Quote Link to comment Share on other sites More sharing options...
Jetpilot Posted November 5, 2015 Author Share Posted November 5, 2015 I just had a little browse on the asa website and the rulings page.... Amazing how many rulings were upheld due to just 1 complaint, in my brief scan the most i saw for an ad were 15. Now i understand there are/should be rules or guidelines, but surely one complaint from one persons prespective should not have any bearing out of the 1000s who probably saw the ad and saw nothing wrong. 2 Quote Link to comment Share on other sites More sharing options...
Rock_Steady Posted November 6, 2015 Share Posted November 6, 2015 Utter stupidity. That's all I have to say. Quote Link to comment Share on other sites More sharing options...
tommoger Posted November 6, 2015 Share Posted November 6, 2015 Didn't the GT86 ad get canned too for s similar reason? Sent from my iPhone using Tapatalk Quote Link to comment Share on other sites More sharing options...
tommoger Posted November 6, 2015 Share Posted November 6, 2015 http://www.dailymail.co.uk/news/article-2232687/Banned-condoning-dangerous-driving-Toyota-advert-shows-driver-smashing-glass.html Sent from my iPhone using Tapatalk Quote Link to comment Share on other sites More sharing options...
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