Have you seen the Spec savers ad with Postman pat in it - fantastic - I just want him to drive a Zed in that ad!
http://campaignlive.co.uk/theWork/news/ ... -Creative/
On the opposite side of the fence have you seen that Postal Gold advert - wtf!!
Hey we will send you our gold kit (i.e an envelope!) you just send us your gold , we will value it then send you the £25 for your £800 wedding ring you dont want anymore!!