Remember this a country where Hyundai is a big seller, in fact Hyundai's sell the most here in the USA only second to S Korea. So I guess you have a valid point about badge snobbery.
Being a large country geographically over here in the USA, I too do not see that many 370's around, sure since April of 2014 when I bought mine, I have seen about 7 in total and I have done about 8 K miles in mine since. However, I do also prefer the rarity of this car as well. I could have quite easily of purchased a 2014 Mustang GT or a Camaro, but they are as they say here Dime to a Dozen, all over the place. Not that I dislike them mind, but still I prefer to have something a little less common.