The players we've got don't suit the system we play anymore though, I think that's the problem.
You can't play Torres and Drogba together and still have a 4-3-3, neither wants to play wide.
Add to that we just don't have the quality of winger that we did say 2 years ago (Malouda erratic, Zhirkov is less forward-going than Cole, Kalou is turning into more of an out-and-out striker)