Been avoiding a few threads today
But IMO - It's just the way society is these days, with all the technology we have etc Millions of people are connected at the click of a button, easy to spread a message compared to what it was 10-20 years ago.
It is just marketing, but it works.
Say for instance - 1 million people do this and donate £3 each - £3million. That's got to be better than this craze not happening and no money being raised?