Dont worry about apple getting there slice they take 30% revenue off the chargeable app sales, smart move
I dont have anything against the iphone, just not my thing. apple basically have just applied logic and a slick operating system to technology that was basically available in 2000 namely the SPV (Sound Picture Video)
I Loved Orange but as rbiscuit said customer service went down the pan, im on O2 now and have to say its been flawless the only thing i find is the data on o2 is slow in comparison to Voda and Orange, hence going to be switching our account to Voda this month.
At the end of the day phone choices are very personal what can be good for one is useless to the other and vice versa.