The usual....
got this from the autoglym site:
Leather Care Balm is a carefully blended emulsion containing soaps, natural oils and polymeric surface proofing agents which nourish, moisturise and provide protection from marks and staining. Regular light treatment will preserve the natural appearance and characteristics of automotive and motorcycle leather, with the added benefit of easy cleaning and ongoing spill protection.
Leather Care Balm is primarily a feeder and protectant for use on clean or pre-cleaned leather. Soiled leather should first be cleaned with Autoglym Leather Cleaner.
Leather Care Balm is also suitable for use on motorcycle leathers. Soiled leather should first be cleaned with Autoglym Motorcycle Leather Cleaner.
Instructions:
Shake well (the bottle, I presume)
Always test a small inconspicuous area first to check for water staining and colour fastness. Apply Leather Care Balm to a soft cotton cloth, Autoglym Polishing Cloth is ideal, or an Autoglym Perfect Palm Applicator. Gently massage into the surface of the leather and continue massaging until the creaminess disappears.
Allow a few minutes for absorbtion to take place then buff briskly with a clean soft cotton cloth, turning the cloth frequently until any surplus balm disappears.
The optimum proofing benefits will be achieved after approximately 48 hours when the protectant will have fully cured.