theheff Posted September 29, 2013 Share Posted September 29, 2013 Thought this was slightly inappropriate considering the average age of jaguar owners, RTbiscuit?, SMD? 1 Quote Link to comment Share on other sites More sharing options...
Arran Posted September 29, 2013 Share Posted September 29, 2013 They are trying to branch out to younger owners I believe hence the F Type, which is a stunning machine as is the XFRS and XKRS Quote Link to comment Share on other sites More sharing options...
rtbiscuit Posted September 29, 2013 Share Posted September 29, 2013 And the new xj isn't ugly either Quote Link to comment Share on other sites More sharing options...
leonk Posted September 29, 2013 Share Posted September 29, 2013 " How alive are you? " Not sure if that's such a good marketing slogan. I took it to read " Check he's still got a pulse......." Can't speak for RT and SMD , but in my case it's probably appropriate, Quote Link to comment Share on other sites More sharing options...
rtbiscuit Posted September 29, 2013 Share Posted September 29, 2013 I think mines soon to become how awake are you? Once the twins arrive. I like jaguars new direction, ok not the best slogan, but there have been worse. When I was joining the navy they had a slogan "join the navy, feel a new man every day" my mates found this hilarious and was the centre of most jokes. Quote Link to comment Share on other sites More sharing options...
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